ANNA CURTIS
Public Relations
CAMPAIGN PLAN
For our campaigns class, three fellow classmates and I worked with a local karate dojo to formulate a PR plan in the effort to increase the dojo's enrollment.
I was responsible for all the book's design, graphic deliverables (appendix), and writing the campaign's measurable objectives, strategies and tactical plan.
SOCIAL MEDIa ANALYTICs REPORT
In an advanced social media analytics class, we conducted individual research for StayBillety* and gave them recommendations for how to reach their business goal.
StayBillety is a Syracuse-Based home sharing service that allows guests to search by the interests they share with hosts, location, or event. A portion of booking proceeds are donated to national charities.
Public Relations
Research Report
Throughout the semester, four fellow classmates and I conducted a research study On Point for College's* donors in order to inform their future strategies for donor outreach and recruitment.
*On Point For College is a Syracuse-based
non-profit that provides primary and secondary education resources for local students.
The Gentlewoman campaign aimed to reposition CELINE and help its newest designer, Hedi Slimane, bring the brand back to its former glory under Phoebe Philo's direction. We proposed to redefine the ideal CELINE audience.
FASHION
ADVERTISING
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Our final for Fashion History could be in any form, as long as it displayed our knowledge of industry and design trends. I wrote and designed a short sample of a magazine as if it were a fashion publication in the 1960s.
FASHION HISTORY
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For our final, we came up with the concept and design for a magazine. My concept was "Pointe." A publication for dancers of all disciplines. This includes the cover, main spread (article taken from NYT), sidebar and advertisement.
iNTRO To
GRAPHIC DESIGN
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