For our campaigns class, three fellow classmates and I worked with a local karate dojo to formulate a PR plan in the effort to increase the dojo's enrollment.
I was responsible for all the book's design, graphic deliverables (appendix), and writing the campaign's measurable objectives, strategies and tactical plan.
SOCIAL MEDIa ANALYTICs REPORT
In an advanced social media analytics class, we conducted individual research for StayBillety* and gave them recommendations for how to reach their business goal.
StayBillety is a Syracuse-Based home sharing service that allows guests to search by the interests they share with hosts, location, or event. A portion of booking proceeds are donated to national charities.
Throughout the semester, four fellow classmates and I conducted a research study On Point for College's* donors in order to inform their future strategies for donor outreach and recruitment.
*On Point For College is a Syracuse-based
non-profit that provides primary and secondary education resources for local students.